Our New Look
The logo/branding is constructed of 2 pillars and a checkmark or a “V”
The first pillar is a symbol of how the company first established, grounded in the hospitality business. The second pillar symbolizes how we still remain deeply rooted in hospitality as we continue today.
The checkmark delineated by the “V” has several meanings in todays age. It is a sign of completion, a sign of “yes”. In this instance, the check mark stands for “V” or “Veritas”. The roman symbol “V” was a short hand for Veritas which is a meaning of Truth and Trust. Throughout time the shorthand of “V” quickened and the one side of the V extended outward, creating what we call now the checkmark.
The symbol displays how the foundation of hospitality (the 2 pillars) have been set, and the checkmark and/or “V” shows how we are a company strongly believe in trust with all our working relationships including our team members and business partners. The extension of the right side of the “V” symbolizes our growth into new territory and expanding our current business to new horizons.
Together our logo creates an M representing the founder of our company and it has been juxtaposed with a V to symbolize the next generation that will take the helm.